Progressive Web Apps are experiences that convey the best of each worlds – the capabilities of the web and the power of apps. They are helpful to customers from the very first go to in a browser tab, and do not require any downloads or set up. Users can progressively build a relationship with the app over a time frame and it becomes extra useful and highly effective with time. Progressive internet apps have quick loading times even over flaky networks. They are accessible from an icon on the home display and cargo as a top-level, full-display screen experience.
In an attempt to make mobile shopping even simpler, Google is now testing a new format referred to as ‘Shop the Look’ that permits you to search for specific outfits and home décor options, displaying footage and purchase links within ‘Shopping adverts’ on the search engine. This means customers will not …